The district attracts higher middle income groups and wealthy populations due to less congressed living environment, leisurely ambience, and easy access to business districts. It also appeals to families with school age children because of the school network. Prestigious local schools within the vicinity include St. Paul's Co-educational College, SKH St James' Primary School, Wah Yan College, Raimondi College Primary Section, Rosaryhill Kindergarten and Marymount Schools. International schools include ESF International Kindergartens, Bradbury School, French International School and Japanese School. As for amenity, Jockey Club and HK Cricket Club are within short driving distance.
Although wide range of accommodations are available in this housing district, from 600 sq. ft. single bedroom bachelor pads to 3,000 sq. ft. luxury apartments, most apartments are over 800 sq. ft. in size.